Britannia Industries Limited is one of India's largest and most well-known fast-moving consumer goods (FMCG) companies, primarily recognized for its biscuits, bread, dairy products, cakes, rusk, and bakery items. Founded in 1892 in Kolkata, Britannia is part of the Wadia Group and has a legacy spanning over a century.

Key facts about Britannia:

• Market Leadership: Britannia commands about 33% share of the organized biscuit market in India, with flagship brands like Good Day, Marie Gold, Tiger, NutriChoice, Bourbon, Little Hearts, and more.

• Product Portfolio: Its main categories include biscuits (about 80% of revenues), as well as breads, rusk, cakes, dairy products (contributing about 5–10% of revenue), including cheese, milk, and yoghurt.

• Scale and Reach: Britannia serves over 5 million retail outlets across India and exports to more than 80 countries, making it a major player both domestically and internationally.

• Manufacturing: The company operates numerous factories and franchise units in India, with substantial manufacturing capacity, including expansion into the Middle East and Southeast Asia.

• Innovation and Diversification: Driven by a focus on nutrition, innovation, and diversification, Britannia continues to launch health-focused and premium products alongside value offerings. It has made notable ventures into dairy through joint activities, including a partnership with New Zealand's Fonterra for technology transfer and broader product offerings.

Britannia's success is anchored in its strong brand legacy, wide distribution, innovation in product offerings, and ability to cater to both everyday consumer and premium health-conscious segments