OVERVIEW

SBI Cards is one of India’s largest credit card issuers and a leading player in the country’s payments ecosystem. A subsidiary of State Bank of India, the company’s mission is to provide secure, innovative, and rewarding payment solutions to retail and corporate customers. With a diverse portfolio of credit cards catering to various income segments, SBI Cards serves millions of customers across urban and rural markets. The company emphasizes digital-first services, robust risk management, and customer-centric innovation. Its strengths include SBI’s vast distribution network, strong brand trust, and partnerships with leading brands for co-branded cards and offers. SBI Cards focuses on promoting financial inclusion and responsible credit usage while driving cashless transactions in India’s growing digital economy. By blending technology, rewards, and accessibility, it continues to strengthen its position as a key player in India’s consumer finance sector.