Adani Group shelves consumer super‑app “Adani One” amid rising losses!

The Adani Group has scrapped its plans to launch a consumer-facing super app, Bloomberg reported citing sources aware of the development.

The decision comes after the digital unit of the Gautam Adani-led conglomerate reportedly faced financial losses and internal disagreements, the report said. Chief Digital Officer Nitin Sethi, who was overseeing the unit recently quit amid an 'internal probe into mismanagement of the business', along with several employees, the Bloomberg report added.

Launched in December 2022, Adani One was developed by Adani Digital Labs under Adani Enterprises Ltd. Initially designed as a travel-focused platform, the app allowed users to book flights, hotels, and access services at Adani-operated airports. In the 12 months ending March 2024, it facilitated transactions worth ₹750 crore ($90 million), according to the company’s annual report.

Despite its narrow service base, the group had ambitious targets. It aimed to reach nearly 500 million users by the end of the decade. However, the app had only about 30 million users, as per a Bloomberg report from last year.The goal was 500 million users by 2030, with plans to expand into e-commerce, UPI payments, and ONDC-based shopping. Despite reasonable ratings (4.8★) and some repeat users, the cost structure—particularly accommodation and employee costs—eroded profitability Internal disagreements over the app’s strategy led to leadership turmoil: Chief Digital Officer Nitin Sethi exited following investigations, and several team members also resigned. On July 23, 2025, Adani officially decided to scrap the super app project, citing rising losses, limited user traction, and internal misalignment. The decision reflects a broader recalibration of Adani’s digital ambitions amid tougher competition and shifting priorities. Sources: TheEconomicTimes, AngleOne & FinancialTimes.