Farm & SUV Dominance!

Mahindra & Mahindra maintained its leadership position across key automotive and agricultural sectors during FY 2024–25, asserting dominance in tractors, utility vehicles (SUVs), and light commercial vehicles (LCVs). 

The company held a commanding 43.3% market share in the tractor segment, reinforcing its title as the world’s largest tractor manufacturer by volume. In India, it sold 407,094 tractors domestically, marking a 12% year-on-year growth, and exported 17,547 units, reflecting a 27% jump in global demand. Innovations like the Yuvo Tech+, digital platforms like Krish-e, and localized after-sales support contributed significantly to this performance. Rural penetration, coupled with seasonal government subsidies and financing support, further strengthened demand across farming communities.

In the automotive segment, Mahindra registered a 22.5% market share by revenue in SUVs, driven by high consumer interest in models like the Scorpio-N, Thar, XUV700, and the recently launched XUV3XO. These models continued to perform well due to their rugged build, safety features, and updated infotainment systems. The company also focused on expanding its production capacities to reduce waiting periods, improve delivery timelines, and meet growing demand, especially in Tier 2 and Tier 3 cities. Mahindra's success in the SUV space is also a result of strong brand perception in the utility vehicle category, where it consistently outperformed several global competitors in the Indian market.

Additionally, Mahindra retained the top position in the sub-3.5 tonne LCV segment, accounting for 51.9% of the market. Popular commercial offerings like the Bolero Pik-Up, Jeeto, and Supro continued to support micro-enterprise, logistics, and small business operations across the country. The company saw increasing traction from last-mile delivery operators and small fleet owners, especially with the growth in e-commerce and rural logistics. Mahindra’s ability to offer robust, fuel-efficient, and customizable LCVs at competitive prices—along with its extensive service network—played a major role in its sustained dominance across these three strategic categories.

Let me know if you'd like this converted into a presentation, infographic, or included with quarterly financial comparisons. Sources:Mahindra&Mahindra