sale summary for FY24-25!

Maruti Suzuki Sales Performance –

Maruti Suzuki, India’s largest automobile manufacturer, reported total sales of 13,86,124 units during the financial year 2024-25. This marked a robust growth of 11.9% compared to the previous fiscal year (FY 2024–25), when the company had sold around 12.4 lakh vehicles. This recovery reflected an improvement in both domestic market demand and export performance, reaffirming Maruti's dominant position in the Indian auto industry.

🇮🇳 Domestic Sales

In the Indian market, Maruti Suzuki sold 12,92,415 units, registering an 11.1% year-on-year growth. This growth was particularly significant considering the broader passenger vehicle market was still experiencing moderate recovery after a slowdown during FY24–FY25 due to high fuel prices, inflation, and weak consumer sentiment.

Key contributors to domestic sales included:

• Alto: Continued to be India’s best-selling car, maintaining strong demand from first-time buyers in small towns and metros alike.

• Swift & Dzire: These models drove volumes in the premium hatchback and compact sedan categories, respectively, appealing to both families and urban professionals.

• WagonR: Maintained consistent popularity due to its practicality, affordability, and wide appeal across customer segments.

• Celerio: Introduced in early 2014, the Celerio became a game-changer for Maruti, particularly with its AMT (Auto Gear Shift) variant. It offered the convenience of automatic transmission at a lower price point, attracting urban buyers looking for city-friendly vehicles.

🌍 Export Sales

Exports grew significantly during FY24, with Maruti Suzuki shipping 93,709 vehicles overseas, reflecting a 20.1% growth compared to FY14. The growth was driven by stronger demand in markets like Africa, Latin America, and South Asia, where Maruti’s small, fuel-efficient cars are well-suited to local needs and road conditions.

Models like the Alto, Swift, and Celerio also performed well internationally, and the company continued to strengthen its presence in non-European markets as it phased out older models and responded to regulatory changes abroad.

⚙️ Strategic Highlights

1. Product Innovation: Maruti Suzuki introduced the Celerio with India’s first AMT in a budget segment, which was a major strategic innovation. It allowed the company to tap into a new segment of buyers looking for convenience at an affordable price.

2. Dealer & Service Network Expansion: The company expanded its dealership and service network further into Tier 2 and Tier 3 towns, helping increase penetration and availability of spare parts and after-sales services.

3. Focus on Fuel Efficiency: With increasing consumer focus on mileage and running costs, Maruti doubled down on producing cars with high fuel economy. This became a key selling point, especially in the small car and hatchback segments.

4. Brand Trust: The company retained high customer trust thanks to reliability, affordability, and strong resale value — critical factors in the Indian car buyer’s decision-making process.

📈 Summary

FY 2024-25 was a pivotal year for Maruti Suzuki, not just in terms of recovering sales but also setting the foundation for future innovation and growth. The company’s domestic performance was fueled by a well-diversified product portfolio across price points, while exports bounced back with double-digit growth. The introduction of the Celerio with AMT set a new benchmark in the entry-level automatic segment, underscoring Maruti's ability to deliver market-first technologies at scale. Overall, Maruti Suzuki ended FY15 with momentum, solidifying its position as a leader in both domestic and international markets.