Infosys Brand and Marketing: AI‑Led Storytelling at the Cannes Festival

At the 2025 Cannes Lions International Festival of Creativity, Infosys showcased its growing focus on AI-powered brand storytelling and creative marketing. The centerpiece of their presentation was a unique campaign celebrating tennis icon Rafael Nadal, which blended artificial intelligence with emotional storytelling. The campaign used data and digital art to reflect Nadal’s long and inspiring career, aligning his journey with Infosys’s identity as a digital transformation partner. This marked a shift in how Infosys communicates with global audiences—not just through technology, but also through compelling narratives.

Sumit Virmani, Chief Marketing Officer at Infosys, explained that the campaign was designed to go beyond typical corporate messaging. By using AI to generate visuals and narratives based on Nadal’s match data, playing style, and public sentiment, the company aimed to create a personal and emotionally resonant experience. This approach helped Infosys stand out at Cannes, where creativity, emotion, and innovation are at the center of global brand conversations. The campaign served as both a tribute to a legendary athlete and a demonstration of how AI can enhance brand identity and engagement.

The marketing team emphasized that their use of AI wasn’t just for automation or data crunching, but for enhancing human creativity. Infosys's work on the Nadal campaign involved collaboration between designers, data scientists, and AI developers, blending technical accuracy with artistic interpretation. It showed how brands in traditionally non-creative sectors like IT services can still engage audiences through powerful, story-driven experiences. This model is becoming increasingly important as companies across industries seek to personalize their brand messaging and connect emotionally with consumers.

Through its presence at Cannes and campaigns like this, Infosys is redefining its image from a backend IT partner to a front-facing digital innovator. The company’s branding efforts now emphasize trust, creativity, and forward-looking innovation, particularly in the AI and digital experience space. This evolution supports Infosys’s broader business goals, such as securing long-term transformation deals and positioning itself as a leader in enterprise-level generative AI solutions. Sources:HindustanFinancialLimited