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- HUL Q1 FY26: PAT Rises ~6% on Volume-led Growth, Revenue Up ~5%; Margin Pressures from Investment Push
Hindustan Unilever started FY26 on a solid note, posting a ~6% YoY increase in consolidated net profit to ₹2,768 cr, supported by steady volume-led growth and rural recovery. Revenue from operations rose ~5% to ₹16,323 cr, though margins narrowed as the FMCG major ramped up investments in brands and innovation across key categories. Q1 FY26 Highlights: Financial & Operational Performance Metric Q1 FY26 YoY Change Insight Consolidated PAT ₹2,768 cr +5.6–6% Driven by rural recovery and volume growth Revenue from Operations ₹16,323 cr +5% Underlying sales growth at 5%; volume growth 4% EBITDA ₹3,718 cr –0.7% EBITDA margin contracted ~130 bps to 22.8% amid higher brand spends Underlying Volume Growth (UVG) 4% – Reflects recovery in end‑markets Rural vs Urban Demand Rural up; urban muted – Rural strength offset weak urban consumption amid high living costs Strategic Drivers & Segment Trends Rural rebound played a pivotal role in growth, especially in Home Care and Beauty & Wellbeing segments featuring Ponds, Surf Excel, and Vaseline brands. Brand investments & premiumisation continued via product innovation (e.g. floor cleaner under Vim) and launches under Minimalist post-acquisition. Ad spends rose, impacting margins. Segment mix: Home Care: double-digit volume growth in liquids, mid-single-digit in fabric wash Beauty & Wellbeing: ~7% sales growth Foods & Refreshment: moderate growth, aided by tea/coffee momentum Market Reaction & Analyst Commentary Stock response: Shares climbed ~3.8–4% post-results, as markets cheered resilient profit and rural momentum amid margin softness. Analyst views: Consensus underscores stable FMCG demand with expectations of margin recovery as volume-led growth returns and brand investment stabilizes. Some caution remains around rising commodity costs (palm oil, coffee). Broader Context Before Outlook With early Q1 FY26 earnings across sectors showing modest growth, HUL’s results stand out for resilience. While the FMCG space faces margin headwinds from input price inflation and competitive pricing, HUL’s earnings underscore the strength of its in‑market execution, portfolio touchpoints in rural India, and long-term brand transformation. ✅ Outlook & Forward-Looking View HUL is poised to leverage improving consumer sentiment in rural India and continued moving towards higher-value products of its portfolio. The company’s increased investment in innovation and digital-led channels signals a strategic pivot, with expectations of improving EBITDA margin over coming quarters. Key triggers to watch: margin recovery trajectory, volume momentum in urban demand, and execution of new launches like Minimalist. source:-Hindustan Unilever,Chatgpt
- NTPC Q1 FY26 Results: Consolidated PAT Up 11% , Revenue Dips 3% Amid Efficiency Gains
State-run power giant NTPC delivered a resilient Q1 FY26, with consolidated net profit rising 11% YoY to ₹6,108 crore despite a ~3% fall in operating revenue. Improved cost control, higher non‑operating income, and better fuel efficiency helped offset the drop in power sales volumes. With India’s power demand rising steadily and NTPC pushing its renewable energy pipeline alongside improving thermal efficiency, the Q1 FY26 results highlight the company’s ability to balance growth with operational discipline. Despite a dip in revenues, the double-digit profit rise reflects cost optimization and strategic focus on diversification. Q1 FY26 Key Highlights Metric Q1 FY26 YoY Change Insights Consolidated PAT ₹6,108 cr +11% Boosted by lower fuel cost and higher other income Operating Revenue ₹47,065 cr –3% Decline in power generation and trading volumes Other Income ₹756 cr +67% Income other than power sales surged Total Expenses ₹42,540 cr +1.7% Expenses rose marginally despite revenue drop Standalone PAT ₹4,775 cr +6% Consistent growth at parent level Power Generation ~110 billion units (~91 by NTPC) Slightly lower Coal PLF improved to 75.2% vs 67.7% industry average 🔍 Market Reaction & Analyst Views On the back of the Q1 update, NTPC shares moved up modestly (~0.7‑1.5%) on July 30, signaling cautious optimism from the market appreciating the earnings pickup amid revenue softness Analyst commentary highlighted NTPC's operational discipline and margin expansion via improved thermal efficiency and fuel cost management, even with subdued power sales volume. ✅ Summary & Outlook NTPC’s Q1 performance reflects a strong margin recovery and disciplined cost management in the face of softer revenue. While power generation volumes and sales remain under pressure, gains in efficiency and non‑core income helped deliver double-digit profit growth. The outlook hinges on volume recovery, renewable project ramp‑ups, and thermal fuel pricing trends over the coming quarters.
- Bajaj Finserv Q1 FY26 Results: Consolidated Profit Jumps 30% YoY, Revenue Up 13%
Bajaj Finserv delivered a strong start to FY26 with consolidated net profit surging 30% YoY to ₹2,789 crore in Q1, driven by robust lending growth and solid insurance performance. Total income rose 13% to over ₹35,400 crore, though higher provisions in the lending arm Bajaj Finance and marginal asset quality pressure kept investor sentiment cautious. Q1 FY26 Financial Highlights Consolidated Net Profit (PAT): ₹2,789 cr — up ~30.4% YoY from ₹2,138 cr in Q1 FY25 Total Income / Revenue: ₹35,439–35,451 cr — up ~12.6–13% YoY 🏢 Segment Performance Breakdown Bajaj Finance (BFL): Net profit surged 20% YoY to ₹4,699 cr; total income rose ~21% to ₹12,610 cr Asset Under Management (AUM) jumped ~25% to ₹4,41,450 cr Gross NPA/Net NPA at 1.03% / 0.50%; provisioning coverage ~52% Credit costs climbed to ₹2,120 cr (up ~26% YoY) Insurance Businesses: General Insurance (BAGIC): Gross written premiums up ~9–15%, PAT up 15% to ₹660 cr; claim ratio improved to ~71% Life Insurance (BALIC): Net Value of New Business (VNB) grew ~39% to ₹145 cr; renewal premiums up ~28% YoY; solvency ratio at ~334% Emerging Businesses: Losses widened modestly to ₹142 cr in Q1 FY26 (from ₹119 cr in Q1 FY25) — investments in healthtech, direct platforms, AMC, venture initiatives remain ongoing 📉 Market Reaction & Analyst Sentiment Stock Response: Shares of Bajaj Finserv declined ~3–3.5% on July 25, closing around ₹1,960–1,985, weighed down primarily by asset quality concerns in SME/MSME exposure and elevated provisions Peer Pressure: Bajaj Finance stock dragged benchmark indices—Nifty and Sensex both dipped ~0.5%—despite overall strong earnings across the group 🔍 Drivers Behind the Results Strong Core Gains: Growth was driven by robust interest income, insurance premiums, fee‑based services, and expanding AUM across lending and asset management. Provisions Rise: Elevated provisions, particularly in SME/MSME portfolios and credit cards, weighed on margins and raised investor cautiousness. Insurance Momentum: Both general and life insurance segments delivered double-digit growth in premiums and profits, supported by better claims experience and rising VNB. Emerging Ventures: Investments in newer verticals continue to absorb capital, though losses are seen as part of strategic expansion plans. 📌 Quick Summary Table Metric Q1 FY26 Result YoY Change Insight Consolidated PAT ₹2,789 cr +30% Strong group-level profitability Total Income ₹35,450 cr +13% Growth across business lines Bajaj Finance PAT ₹4,699 cr +20% Lending remains core driver Credit Costs (Provisions) ₹2,120 cr +26% Elevated, raising caution Gross / Net NPA 1.03% / 0.50% Higher Asset quality slightly deteriorated Insurance Earnings BAGIC ₹660 cr, BALIC VNB ₹145 cr +15% / +39% Insurers contributing well Emerging Biz Losses ₹142 cr Slightly up As expected for scaling operations ✅ Takeaways & Outlook Bajaj Finserv demonstrated solid growth and diversification across its lending, insurance, and emerging businesses, delivering a strong ~30% profit rise in Q1 FY26. While credit costs and rising NPAs in lending segments triggered caution, robust performance in insurance and growing scale in emerging verticals support a positive medium-term outlook. Near-term investor focus will remain on asset quality trends and cost control in SME/credit portfolios. Source:-Bajaj Finserv, ChatGpt
- Kotak Mahindra Bank Q1 FY26 Results: Profit Slips on Higher Provisions, Margins Under Pressure
Kotak Mahindra Bank’s Q1 FY26 earnings disappointed the Street as higher provisions and margin compression dragged profits despite healthy loan growth and a strong balance sheet. The lender posted a 7% drop in standalone net profit and a sharper 40% decline in consolidated earnings, triggering a sharp sell-off in its stock. Kotak Mahindra Bank Q1 FY26 Results: Key Highlights Standalone Net Profit (PAT): ₹3,282 cr, down 7% YoY from ₹3,520 cr in Q1FY25 (excluding a one-time insurance gain last year) Consolidated PAT: ₹4,472 cr, 40% lower YoY, impacted by elevated provisions and absence of last year’s one-time gain Net Interest Income (NII): ₹7,259 cr (+6% YoY) Net Interest Margin (NIM): 4.65%, down 37 bps YoY from 5.02%, reflecting rate cut pressures Provisions & Contingencies: ₹1,208 cr — up over 100% YoY, putting significant pressure on profits Asset Quality: Gross NPA increased to 1.48% from 1.39%; NNPA rose marginally to 0.34%; provision coverage at 77% Loan Growth: Advances up 13–14% YoY; retail lending grew 16% Deposit and CASA Trends: Average deposits up 13%; CASA ratio steady at 40.9% Returns & Capital Metrics: ROE at 10.9–11.1%; CET‑1 ratio 21.8–22.7% inclusive of profits; LCR at 138% 📉 Market Reaction & Analyst Take The stock plunged 6–7% on July 28 after the results were released, marking its worst decline in 15 months, hitting levels around ₹1,968–1,986 per share Analysts downgraded forecasts, citing concerns over asset quality, margin pressure, and higher credit costs. Many revised target prices downward (e.g. Morgan Stanley cut to ₹2,600, Nomura at ₹2,150; SBI Securities sees fair value at ₹2,000–2,050) Experts view Kotak’s near-term outlook as constrained but see medium-term recovery potential as margins stabilize and asset quality improves by Q3 🔍 What Drove the Weakness? Margin compression due to RBI rate cuts—borrower-linked lending rates dropped faster than deposit rates Rising credit costs , especially from retail commercial vehicle (CV) and microfinance segments, drove up non‑performing assets and provisioning Absence of last year’s one-off insurance stake sale gain in comparable results further depressed profits 📌 Strategic View: Summary Table Area Q1 Result Outlook / Implication Profitability Standalone PAT down 7%; consolidated 40% drop Margin and provision pressures continue Asset Quality GNPA 1.48%, NNPA 0.34% Elevated slippages in CV/MFI segments Loan Growth 13–14%, led by retail +16% Strong demand; healthy mix Balance Sheet Health CASA 40.9%; CET1- 22%; LCR 138% Strong capital buffer and liquidity Market Response Stock down 6–7%; downgraded targets Caution among investors; mixed sentiment Outlook Better from Q3 as pricing normalizes, credit trends ease Long‑term franchise still intact ✅ Takeaway for Investors & Stakeholders Despite solid loan and deposit growth, Kotak’s Q1 numbers were flattered last year by a one-time insurance gain. This year, credit costs and margin squeeze weighed heavily, leading to weaker earnings and a sharp market reaction. While structural fundamentals remain healthy, the near-term environment calls for caution until margins and asset quality stabilize—likely by Q3 FY26. source:-Kotak mahindra Bank
- HUL FY25 Financial Snapshot: Marginal Sales Growth, Dividend Payout Hits ₹12,453 Crore
Hindustan Unilever Ltd (HUL) reported its financial performance for FY25, showing marginal growth in sales amidst a challenging consumption environment. The company posted a slight increase in its overall revenue, reflecting the ongoing sluggishness in rural demand and muted volume growth across several segments. While urban markets showed relatively stable demand, the overall topline remained under pressure, highlighting the broader economic slowdown in the fast-moving consumer goods (FMCG) sector. Despite the modest sales growth, HUL maintained strong profitability, supported by its premium product portfolio and operational efficiencies. Strategic cost controls and supply chain optimization helped the company sustain its margins. The beauty and personal care segment continued to be a strong contributor, while the home care division saw limited growth due to stagnant demand for discretionary products. Foods and refreshment categories, however, showed signs of resilience, aided by innovations and product diversification. One of the key highlights of FY25 was HUL’s dividend payout, which reached ₹12,453 crore. This marks a significant distribution of profits to shareholders and underscores the company's strong cash flow and commitment to returning value to investors. The payout is among the highest in the company's history and reflects its stable balance sheet and robust financial position. Looking ahead, HUL remains cautiously optimistic about the recovery in rural consumption, with expectations of a demand revival in the second half of the fiscal year. The company plans to continue investing in brand building, digital transformation, and sustainability initiatives to drive long-term growth and remain resilient against macroeconomic headwinds. In addition to its financial performance, HUL emphasized its focus on innovation and premiumization as key levers for future growth. The company continued to expand its digital and e-commerce presence, which contributed meaningfully to overall sales, especially in urban areas. Sustainability remained a core part of its strategy, with ongoing efforts in plastic reduction, water conservation, and responsible sourcing. Management reiterated its commitment to long-term value creation by balancing growth with profitability and maintaining agility in a dynamic market environment.
- Q4 FY25 Highlights: Net Profit Dip Despite Revenue Rise, Margins Under Pressure
In the fourth quarter of FY25, Hindustan Unilever (HUL) reported a mixed financial performance, reflecting a challenging business environment. The company’s total revenue for the quarter rose modestly to approximately ₹15,979 crore, driven by slight improvements in sales volumes and product mix. However, despite this revenue uptick, net profit declined by around 3.7 percent year-on-year to ₹2,464 crore. This drop in profitability was attributed largely to sustained cost pressures and a slowdown in discretionary spending in urban markets. The impact of inflation on raw materials continued to be a major concern. Key inputs such as palm oil, tea, and coffee remained volatile and expensive during the quarter, affecting margins across several product categories. While HUL attempted to offset these costs through selective price increases and operational efficiencies, it wasn’t enough to maintain previous margin levels. As a result, the company's EBITDA margin for Q4 FY25 slipped to 23.1 percent, down by 30 basis points compared to the same period last year. In terms of segment performance, personal care and food categories saw modest growth, while the home care division continued to deliver steady results. The company’s rural sales showed early signs of recovery, but urban demand remained subdued, especially in discretionary segments such as beauty and premium skincare. The subdued volume growth, combined with the margin pressure, signaled a cautious consumer sentiment, particularly in urban areas still adjusting to inflationary pressures. To reward shareholders, HUL’s board declared a final dividend of ₹24 per share, bringing the total dividend for FY25 to ₹53 per share. This continued focus on shareholder returns underscored the company’s strong cash flow position, even amid short-term profit pressures. Looking ahead, HUL’s management expressed confidence in their long-term strategy, emphasizing innovation, premiumisation, and cost efficiency as levers to navigate the ongoing macroeconomic uncertainty. Sources:StandardExpress
- Strategic Pivot: From Portfolio Revamp to Acquisition of Minimalist in Beauty Segments
Hindustan Unilever (HUL) has made several strategic moves in FY25 aimed at reshaping its portfolio for long-term growth. A major highlight was the acquisition of a 51 percent stake in the skincare and personal care brand Minimalist. Known for its clinical and ingredient-based approach to beauty, Minimalist has rapidly gained popularity among India’s digitally savvy consumers. With this move, HUL has reinforced its position in the fast-growing premium beauty segment, complementing its existing brands while tapping into younger, urban audiences seeking performance-led formulations. Alongside this acquisition, HUL also made the decision to exit certain non-core segments. One of the major exits included the sale of its Pureit water purifier business. This divestment was in line with the company’s focus on consolidating its core operations and concentrating resources on high-margin, high-growth categories. By stepping away from the capital-intensive and relatively low-margin home appliance sector, HUL aims to streamline its product strategy and prioritize scalable and consumer-centric segments such as beauty, well-being, and nutrition. Another important portfolio move involved the demerger of HUL’s ice cream business, which includes the Kwality Wall’s brand. This unit is expected to be spun off into a separate entity with its own listing, allowing it to grow with greater focus and operational independence. The ice cream business, although successful, operates in a different model with cold-chain logistics and seasonality factors that differ from HUL’s core FMCG offerings. The demerger reflects the company’s broader goal of unlocking value and simplifying the overall corporate structure. These changes represent a strategic shift by HUL toward a more agile and focused business model, better aligned with changing consumer behaviors. The company's management has emphasized that this portfolio revamp is designed to support long-term innovation and sharpen execution in key growth categories. By investing in digital-first brands like Minimalist and exiting slower segments, HUL is preparing for a consumer market that values both functionality and convenience, with an emphasis on trust and transparency in brand messaging. Sources:Mint
- Commodity Crunch: How Palm Oil, Coffee & Tea Inflation Squeezed Margins in FY25
In FY25, Hindustan Unilever (HUL) faced significant margin pressures due to persistent inflation in key commodity inputs, particularly palm oil, tea, and coffee. These raw materials are essential components in several of HUL’s leading product categories, including soaps, skincare, beverages, and packaged foods. Rising global prices and volatile supply chains pushed up input costs, forcing the company to strike a balance between protecting profitability and maintaining consumer affordability. As a result, while revenue grew marginally, the company’s operating margins experienced a modest decline during the year. Palm oil, a core ingredient in personal care and hygiene products, saw substantial price fluctuations, especially in the first half of the fiscal year. HUL absorbed part of these costs to avoid frequent price hikes, which helped sustain volumes but impacted gross margins. Similarly, tea and coffee prices surged due to global production constraints and increased domestic demand. This affected HUL’s beverage segment, where competitive pricing and rural demand recovery were crucial to maintaining market share. The cost inflation in these categories proved difficult to fully pass on to consumers. Despite these pressures, HUL continued its efforts to offset cost inflation through a combination of supply chain efficiencies, product mix improvement, and price pack architecture. The company focused on premiumisation and value-added offerings to protect margin quality. However, the benefits were partially offset by weak discretionary demand in urban areas and high marketing expenses. As a result, EBITDA margins for Q4 FY25 came in at around 23.1 percent, slightly lower than the previous year. HUL’s management acknowledged the inflationary challenges during its quarterly earnings commentary and emphasized ongoing cost optimization and innovation to drive future growth. They highlighted that while rural markets showed signs of recovery, urban sentiment remained mixed, further complicating pricing decisions. The company plans to continue focusing on value delivery and brand strength while preparing for commodity cycles to stabilize. This approach is aimed at protecting long-term profitability while maintaining competitiveness in a sensitive price environment. Sources:HindustanFinances
- Leadership Change and Future Outlook: Priya Nair Takes Charge as HUL Eyes Volume-Led Growth
Hindustan Unilever Limited (HUL) has announced a significant leadership transition with Priya Nair set to take over as Managing Director and CEO from August 1, 2025. She will succeed Rohit Jawa, who will be stepping down after a tenure marked by mixed performance. Under Jawa, the company faced pressure due to muted growth across its key categories, particularly in urban markets where demand slowed. Nair, who has previously served as the company’s Chief Marketing Officer and Executive Director for Beauty & Personal Care, is expected to bring fresh energy and strategic direction focused on innovation and volume-led growth. The change in leadership comes at a time when HUL is attempting to revive momentum in a challenging economic landscape. While rural demand is showing signs of recovery, urban consumption has remained sluggish, especially in discretionary categories like skincare and packaged foods. The company is also dealing with ongoing margin pressure caused by commodity inflation in key inputs such as palm oil, tea, and coffee. During FY25, HUL posted a modest 2 percent growth in underlying sales, and while its profit margins remained relatively stable, volume growth was limited—highlighting the need for a more aggressive approach to customer engagement and portfolio expansion. As part of its strategic restructuring, HUL is also focusing on sharpening its brand portfolio. The company has exited non-core segments like water purifiers and is working on demerging its ice cream business, Kwality Wall’s, to unlock shareholder value. Simultaneously, it is expanding into high-potential areas such as beauty and well-being, including the acquisition of a majority stake in Minimalist, a growing personal care brand. These moves are seen as key steps in simplifying the business model and concentrating efforts on future growth categories that align with changing consumer preferences. With Priya Nair at the helm, market expectations are centered around a renewed focus on digital transformation, rural distribution expansion, and building relevance in premium product categories. Analysts believe that her experience in brand building and consumer insights could be instrumental in helping HUL regain its market share and accelerate growth in both mature and emerging segments. While macroeconomic factors will continue to play a role, the leadership transition marks a potentially transformative phase for HUL as it navigates a complex but opportunity-rich consumer market. Sources:Mint
- Infosys Q1 FY26: Strong Start with $4.94 B Revenue and $3.8 B Large Deal Wins
Infosys reported a strong start to fiscal year 2026, with Q1 (April–June 2025) revenues reaching $4.94 billion, marking a 3.8% year-over-year growth and 2.6% growth in constant currency terms compared to the previous quarter. This performance was attributed to steady demand across key verticals, especially financial services and manufacturing. The company’s operating margin stood at 20.8%, showing stable cost control despite global economic uncertainties. Additionally, the net profit for the quarter was $813 million, supported by robust operating efficiency and continued focus on high-margin digital services. A major highlight of the quarter was Infosys’s success in securing large deal wins worth $3.8 billion in total contract value (TCV), 55% of which were from net new clients. This reflects the company’s growing ability to attract new business through differentiated offerings in areas such as cloud, enterprise AI, and cybersecurity. Among notable deals were those with global banking institutions, retail chains, and public sector clients. Infosys has been strategically investing in industry-specific platforms and innovation centers to deepen client engagement and support digital transformation agendas. In terms of cash flow, Infosys generated free cash flow of $884 million, representing 109% of its net profit—an indicator of strong financial health and discipline. The company ended the quarter with 323,800 employees and voluntary attrition stood at 14.4%, showing relative stabilization in workforce trends. While hiring remained conservative, Infosys continued to invest in upskilling and domain expertise, especially in generative AI. Looking ahead, the company revised its revenue growth guidance upward to 1–3% for FY26, and retained its operating margin outlook of 20–22%, reflecting confidence in its forward pipeline and business fundamentals. Sources:Reuters
- Revenue Growth Steady Amid Global Uncertainty in FY24-25
Infosys reported its financial results for the full year FY25 (ending March 31, 2025), showing stable growth despite a challenging global economic environment. The company recorded total revenue of ₹1,62,990 crore, which represented a year-on-year growth of 6.1%. In constant currency terms, the revenue growth stood at 4.2%. This performance was driven by demand in key verticals such as financial services, retail, and manufacturing, even as client decision-making cycles remained cautious. North America continued to contribute the largest share to the company’s revenue, followed by Europe and the rest of the world. Operating profit for the year came in at ₹34,427 crore, resulting in an operating margin of 21.1%, slightly lower than the previous year but within the guided range of 20–22%. Net profit stood at ₹26,233 crore, showing a marginal increase over FY24. The company’s earnings per share (EPS) rose to ₹64.50, an increase of 8.3% year-over-year. Infosys’s cost optimization strategies and disciplined execution helped preserve profitability even as growth rates remained moderate compared to earlier years. The company generated strong cash flow during FY25, with free cash flow totaling ₹34,549 crore, reflecting a conversion of 131.7% of net profit. This strong liquidity position allowed Infosys to continue rewarding shareholders. The company declared a total dividend of ₹43 per share for the year, up 13.2% from the previous year, and reaffirmed its commitment to a consistent capital return policy. Infosys maintained a healthy balance sheet with zero debt and a strong cash and investments reserve, supporting future investments in innovation and digital capabilities. Some important highlights from the FY25 financials include consistent large deal wins amounting to $17.7 billion in total contract value across the year, with a healthy mix of new and existing clients. The digital services segment, which includes cloud, AI, data analytics, and cybersecurity, continued to drive over 62% of the company's revenue. With a continued focus on generative AI, Infosys invested in upskilling over 100,000 employees during the year and expanded partnerships with global cloud providers. Overall, the FY25 financial performance showcased Infosys's resilience, operational discipline, and focus on long-term digital transformation strategy.
- Infosys Brand and Marketing: AI‑Led Storytelling at the Cannes Festival
At the 2025 Cannes Lions International Festival of Creativity, Infosys showcased its growing focus on AI-powered brand storytelling and creative marketing. The centerpiece of their presentation was a unique campaign celebrating tennis icon Rafael Nadal, which blended artificial intelligence with emotional storytelling. The campaign used data and digital art to reflect Nadal’s long and inspiring career, aligning his journey with Infosys’s identity as a digital transformation partner. This marked a shift in how Infosys communicates with global audiences—not just through technology, but also through compelling narratives. Sumit Virmani, Chief Marketing Officer at Infosys, explained that the campaign was designed to go beyond typical corporate messaging. By using AI to generate visuals and narratives based on Nadal’s match data, playing style, and public sentiment, the company aimed to create a personal and emotionally resonant experience. This approach helped Infosys stand out at Cannes, where creativity, emotion, and innovation are at the center of global brand conversations. The campaign served as both a tribute to a legendary athlete and a demonstration of how AI can enhance brand identity and engagement. The marketing team emphasized that their use of AI wasn’t just for automation or data crunching, but for enhancing human creativity. Infosys's work on the Nadal campaign involved collaboration between designers, data scientists, and AI developers, blending technical accuracy with artistic interpretation. It showed how brands in traditionally non-creative sectors like IT services can still engage audiences through powerful, story-driven experiences. This model is becoming increasingly important as companies across industries seek to personalize their brand messaging and connect emotionally with consumers. Through its presence at Cannes and campaigns like this, Infosys is redefining its image from a backend IT partner to a front-facing digital innovator. The company’s branding efforts now emphasize trust, creativity, and forward-looking innovation, particularly in the AI and digital experience space. This evolution supports Infosys’s broader business goals, such as securing long-term transformation deals and positioning itself as a leader in enterprise-level generative AI solutions. Sources:HindustanFinancialLimited













